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Working Together to Maximize Artist Revenue

Brad Wavra
Brad Wavra is Vice President of Touring at Live Nation, the world’s largest concert promotion company with booking rights to more than 160 major venues worldwide, including all House of Blues locations, Wembley Stadium, and New York’s Jones Beach.
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Description:

Brad Wavra, Vice President of Touring at Live Nation, uses the example of his company’s relationship with the band Korn to illustrate how revenue flowing to an artist can be maximized if all the various parts of their support team (label, manager, agent, etc.) formally agree to work together in specific ways.



Shoot Date:
February 2007
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Keywords:
Artist Development | Music Industry | Promotion | Team

This Video Clip Appears on:
Team
Company or School:
Live Nation

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