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Why Giving Away Music is the Best Way to Consumers’ Hearts (and Pocketbooks)
Nissan Wasfie
Nissan Wasfie is a full-time faculty member at Columbia College Chicago, where he teaches economics, entrepreneurship and marketing in the Arts, Entertainment, and Music Management program. In addition, he works with a for-profit art consulting company, where he advises clients on how to develop an aesthetic vision for their art collections. |
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Description: Music business professor Nissan Wasfie offers some unconventional advice on how to best market music, arguing that consumers’ price sensitivity requires music marketers to view their product as a means to an end rather than a commodity in and of itself.
Shoot Date: December 2007 |
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