Why Album Art Still Matters - ArtistshouseMusic

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Why Album Art Still Matters

Mike King
Musician, educator, and consultant Mike King is a veteran of several prominent independent record labels and has over 10 years' marketing, project management, and artist development experience in the music industry. Mike is the managing editor and directs the marketing efforts for Artists House Music. He also authors and leads several online marketing and technology courses for CNET, and is a contributing writer for Making Music magazine. He currently lives in Cambridge, MA and serves as Marketing Communications Manager for Berkleemusic, the online extension school of Berklee College of Music.

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Mike King, a veteran music marketing manager and managing editor of Artistshouse, discusses why album art still matters in the age of downloads, and shares some tips on how to make sure that the album art you choose – cover, booklet, logo, etc. – makes the right impression on your fans and stands out in a retail bin.

Shoot Date: October 2007

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