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When Does an Artist Need a Label
Geoffrey Schulman
Geoffrey Schulman has worked on all sides of the record business – in retail, as an artist manager, as an A&R rep, as a radio and marketing director, and as an entrepreneur, for companies like Arista Records, Island Records, A&M Records, as well as his own Agitprop Bureau, an artist management and consulting firm. He currently heads the Commercial Music Management department at Austin Community College. |
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Description: Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, explains why labels need artists more than artists need labels, lists all the things that an artist can do for themselves without the need for a label, and shares some encouragement to artists who are not sure how to negotiate a record contract or whether it’s okay to walk away.
Shoot Date: March 2008 |
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