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What Record Labels Do… and What You’ll Need to Do If You Start One
Geoffrey Schulman
Geoffrey Schulman has worked on all sides of the record business – in retail, as an artist manager, as an A&R rep, as a radio and marketing director, and as an entrepreneur, for companies like Arista Records, Island Records, A&M Records, as well as his own Agitprop Bureau, an artist management and consulting firm. He currently heads the Commercial Music Management department at Austin Community College. |
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Description: Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, reveals the nuts and bolts of how a record label conducts its business, and shares his advice for diving into the hard and endless work of launching a successful label of your own.
Shoot Date: March 2008 |
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