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Jeff Ayeroff
A long-time music industry veteran, Jeff Ayeroff has started two storied labels – Virgin America and The Work Group, and recently served as a Vice President and “Creative Czar” with Warner Bros. Records.
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Jeff Ayeroff, founder of both Virgin America and the Work Group and former “Creative Czar” with Warner Bros. Records, discusses the elusive quality of “marketability” and how musicians should approach their own marketing and image.



Shoot Date: September 2006
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Advice | Music Marketing

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