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What Does a Publicist Do and How Does a Publicity Campaign Work?

Curtis Smith is founder of Maelstrom Music PR, and independent public relations firm based near Los Angeles, CA, and a veteran of the A&R and publicity departments of several prominent record labels. Maelstrom’s client list has included artists as diverse as the Brian Setzer Orchestra and Marilyn Manson, and in addition to public relations offers to clients networking and album shopping services.

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Curtis Smith, the head of Maelstrom Music and Maelstrom Music PR, walks us through the various ways that a publicist gets attention for an artist in the press, how a regional or national press campaign is orchestrated and what such a campaign can do for an artist’s reputation, and what publicists can and can’t do for an artist as part of their services.

Shoot Date:
March 2008
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