What Do You Look For in Artists

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Michael Blue Williams
Michael “Blue” Williams is an artist manager and President of Family Tree Entertainment, which oversees the careers of hip-hop artists such as Outkast, Scarface and Killer Mike, among others. Williams is also a veteran of Queen Latifah’s Flavor Unit, and has worked as a consultant for Def Jam and La Face Records.

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Description:

Michael Blue Williams, a manager, explains what he looks for in an artist. Williams explains that artists need that star quality, like Monica, Donell Jones, Macy Gray, and Outkast have. A star is going to look good no matter what. However, Williams also discusses the importance of having a work ethic. Even though an artist may have that star quality, the artist won't make it if they don't have a strong work ethic. The artist also needs to be great to work with. Williams points out that in the music industry, people need to like you to help you out. Having good manners is essential. Also in this segment, Williams emphasizes understanding the business as an artist.

Shoot Date: Dec-05