Description:

Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, discusses why artists, entrepreneurs and aspiring industry players need to be as versatile as possible in order to stand a chance of having a career in today’s music industry. He also shares his advice on getting over the “glamour” aspect of the business and getting down to establishing goals, accomplishing tasks, and making sacrifices for the future.