Using Free Goods to Develop an Unknown Artist at Retail
Don VanCleave
Don Van Cleave is president of the Coalition of Independent Music Stores, a group of sixty prominent independent record stores located across the United States that have banded together to strengthen their market share at retail. Van Cleave also runs Junketboy, a company that specializes in securing exclusive distribution deals for independent artists.
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Description:
Don Van Cleave, president of the Coalition of Independent Music Stores (CIMS), talks about the instances in which free goods can effectively be used in lieu of retail marketing dollars, particularly when trying to break an unknown artist.
