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Using Art to Create Long Term Value in a Promotional Piece
Martin Atkins
Martin Atkins is one of the best-known artists to emerge from the post-punk and industrial scene. In addition to his tenure as drummer in Public Image, Ltd., Ministry, and Killing Joke, he is a founding member of Pigface, Murder Inc., and, most recently, the Damage Manual, and is also owner of the Chicago, IL-based Invisible Records. Atkins is the author of Tour: Smart, a how-to book for bands. |
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Description: In this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins talks about why it’s essential to break the traditional rules of business when marketing and promoting music. Atkins offers examples from his own career as to how he built long term success through the “sweat equity” of creating artistic, limited edition promotional pieces that have value in their own right.
Shoot Date: N/A |
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