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Music Industry Bio: Brad Wavra of LiveNation How Live Nation Chooses Clients Business Relations Between Bookers and Venues Live Nation Brad Wavra of Live Nation on How He Got his Start Working Together to Maximize Artist Revenue Touring and Career Development How to Plan a Tour What Does a Booking Agent Do? How the Internet Has Changed Tour Marketing Is a Career in the Music Business Right For You? What it Takes To Succeed as a Touring Artist The Role of a Booking Agency Executive in Building a Tour

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Touring and the Changing Music Business


Brad Wavra is Vice President of Touring at Live Nation, the world’s largest concert promotion company with booking rights to more than 160 major venues worldwide, including all House of Blues locations, Wembley Stadium, and New York’s Jones Beach.
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Brad Wavra, Vice President of Touring at Live Nation, discusses how recent changes in the music industry have made the concert business the primary source of revenue for working artists.



Shoot Date:
February 2007
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