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Tom Wilson & Jeanette Smith of Character Matters on Foreign Markets and Cultural Differences

Tom Wilson is the artist behind the popular newspaper comic character Ziggy. He took over drawing Ziggy from his father in 1987. In addition to Ziggy, Tom has worked as a conceptual creative consultant for Richard Saunders International. This world-renowned creative think tank has been named the nation's #1 innovation consulting service for developing new brands and products for Fortune 500 companies. He has also worked on branding programs for companies including American Express, Johnson & Johnson, The Ford Motor Company, Chrysler, Circuit City, Procter & Gamble, Hewlett-Packard, Hallmark, AT&T and Walt Disney, among others, and is the founder of Character Matters, a company specializing in developing world-class characters for branding and licensing.

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In this segment from a panel held at the SEA 2008 conference, cartoonist Tom Wilson discusses the ways in which cultural differences between nations can affect how your artistic works are perceived, and why it’s important to have a skilled and knowledgeable agent when seeking to license your works for international release.

Shoot Date:
March 2008
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