Francoise: I would say family ‘cause I think that’s the word that kind of resumes the human side of it. To maintain that contact even though it starts out really small, and hopefully you’ll be really one day. But I think that what’s gonna set us apart is having that relationship with the artist. Respecting. Really partnering with the artist, the basis of the business model, which is partnering with the artist but also having that across the board. Relationships you develop. You develop their talent. You’re part of their career. You’re part of their lives. They’re part of yours. It’s a give and take.

And I think that it’s maybe utopian to think that this will keep going even when it’s super big. But I think that that was one of the most driving forces behind everything because being in a company where he did have control on what was getting signed is the next thing. But with the 30 of history that was behind us, at the point, there’s always stuff that comes out. There’s also –

Mathieu Drouin: I think that’s the key point. When we grow it, it’s not, you can’t maintain an independent – I mean we’re running this, right now, out of our house. We have on the second and third floor we have seven workstations in total. We bring the artists into the house. We like that vibe. And we make no bones about how ambitious we are to build this into an international music company and one day a media company. We both have very loft ambitions. But, and obviously, once you get to a certain size –

Francoise: You can’t –

Mathieu Drouin: - you’re not gonna maintain that same feel. But if it’s built on a certain set of –

Francoise: Values.

Mathieu Drouin: - principles, at least you instill that culture. And then set it up in such a way that it can grow based on that foundation, into something that’s gonna be more of a corporate structure, more of a formal organization. It has to be and that’s the trade-off when you grow.

Equator, is there a musical style? Equator is definitely, like Fuzz said, more centered around the indie side of things. And by indie, which is definitely an over-saturated word, like Fuzz said. Artists that we would like first of all, but that we feel are making a valid artistic contribution but that don’t necessarily fit within the frameworks of the traditional industry channels. So an artist has a great song that it’s not necessarily radio-friendly, or not to any format that currently exists, or that’s not an MTV-type artist, that’s what I mean by indie, or that’s what I think we mean by indie. Artists that we really like and we think there’s an audience for and an audience that is ripe and willing to purchase, this kind of stuff, but that hasn’t been exposed to it –

Francoise: You figure out how to get to those people.

Mathieu Drouin: - and that they can’t be exposed to this music through regular media channels, that’s the type of artist that we’re focused on.

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