The Role of Major Labels in Today’s Industry (and is a Major Deal Right for You?)
John Kellogg
John Kellogg is an entertainment attorney, performer, and Assistant Chair of the Music Business/Management Department at Berklee College of Music. He is also a practicing lawyer, who for many years represented the R&B group The O’Jays, and who currently represents singer Gerald Levert as well as emerging artists. Kellogg also performed and recorded with the R&B/funk group Cameo before attending law school.
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Description:
John Kellogg, Professor of Music Business/Management at Berklee College of Music, discusses what the major record labels can do for an artist in today’s environment, and why they’re not as evil as you might think. He also shares some career-development tips that will help raise your profile, find new fans and, if you desire, make you and your music much more attractive to a major label and the marketing power they represent.
