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The Purpose of a Business Plan
Brenda Joyner
Brenda E. Joyner is Associate Professor of Management at Loyola University, New Orleans. Since receiving her Ph.D. from the University of Georgia in 1995, Joyner has taught classes in strategic management, entrepreneurship, and business policy and strategy. Her research interests include small business strategies for entering emerging markets, global startups, the entrepreneur and new venture performance, and entrepreneurial ethics. Joyner has also published articles in Journal of Business and Economic Perspectives, Frontiers of Entrepreneurship Research, and Quality Progress. |
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Description: In this segment of a business plan seminar held at Loyola University, New Orleans, business professor Brenda Joyner explains why it is essential to have a business plan in order to secure financing for an enterprise, whether approaching a venture capitalist or a family member. Joyner talks about the business plan as a means of establishing credibility, capability, and an understanding of the risks involved in the business – particularly in an industry as volatile as the music business. She also discusses the various ways a business plan can be used as a benchmark to measure success and determine the next step in the development of a business.
Shoot Date: February 2008 |
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