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The Paradigm Shift in Music Distribution
Jun Mhoon
Jun Mhoon is an Adjunct Professor at Columbia College Chicago, and an expert on digital media distribution. Mhoon is a digital aggregator, which means he digitally loads online audio and video content to media sites such as iTunes, Amazon.com, Rhapsody, Wal-Mart.com, and others. Prior to that, he spent more than thirty years in the traditional music business, holding various positions at Warner Brothers, RCA, A&M, BMG and several other labels. Mhoon also runs his own multi-media venture, I AM Music. |
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Description: Jun Mhoon, an expert in digital music distribution, talks about the paradigm shift from the traditional music industry model to one driven by ad agencies, consumers, and, increasingly, artists. Mhoon also shares his views on how a new generation of entrepreneurs holds the key to the present and future music business.
Shoot Date: December 2007 |
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