Description:

Tom Derr, co-founder of Rock Ridge Music, talks with students at Loyola University about the music business today and where he thinks it is headed. He discusses the job market of the music industry and how important it is to become involved at any level possible. Tom also discusses how his company negotiates contracts and how their method differs from the way contracts were negotiated in the past. He then gives his thoughts on retail and the impact that digital downloading has had.