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The Marketing Process in the Jazz World
Bruce Lundvall
Bruce Lundvall is President of EMI’s Blue Note Label Group and a long-time executive with Blue Note Records. In the course of his career, he has worked with artists such as Miles Davis, Art Blakey, Clifford Brown, Horace Silver, Lou Donaldson and many, many others. More recently he was responsible for bringing Norah Jones to the label. |
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Description: Bruce Lundvall, CEO of Blue Note Records, talks about the different ways in which an artist can be marketed. Bruce also covers how a marketing team needs a considerable amount of time after a record is completed in the studio until it's released to fully prepare their marketing plan.
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