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The Long Tail and What It Means to Your Career
George Howard
Former president of the storied Rykodisc label and founder of Slow River Records, George Howard is an accomplished musician, producer, executive, and educator. He currently holds posts as Assistant Professor of Management at Loyola University, Instructor and lecturer at Berklee College of Music’s BerkleeMusic program, and editor and frequent contributor to Artists House. He is the author of Getting Signed! An Insider's Guide to the Record Industry, and Publishing 101, both aimed at educating aspiring artists in how to succeed in a music industry game that at times seems rigged against them. |
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Description: Professor, producer, and entrepreneur George Howard discusses the concept of "The Long Tail," which describes how changing technologies and business processes are changing the long-term sales patterns of many types of products, and applies its lessons to the music business of today and tomorrow.
Shoot Date: July 06 |
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