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The Importance of Entrepreneurship in Musicians

Jerry Del Colliano is the Director of Thornton Executive Programs in Music Industry and Clinical Professor of Music Industry at the University of Southern California. He is a former television and radio broadcaster, and for twenty-seven years was the publisher of the influential radio industry magazine, Inside Radio, until its sale to Clear Channel in 2002.

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Jerry Del Colliano, clinical professor of music industry and director of executive programs, founded the industry magazine Inside Radio out of a bedroom in his home in New Jersey in 1975. In this clip he discusses the importance of new technology and the opportunities that have presented themselves. Jerry mentions the significance of Myspace and new methods of distribution and promotion that are being used in today's music industry.

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