The Growing Connection Between Ad Agencies and Record Companies
Eric Korte
Eric Korte is an Advertising Agency Representative for Saatchi and Saatchi, one of the world’s foremost advertising and brand management firms. Korte deals with the placement of music in ad campaigns.
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Description:
Eric Corte, a representative from Saatchi and Saatchi, a prominent advertising agency, talks to Loyola University New Orleans students about music in advertising. In this segment he covers the relationship between ad agencies and record labels and where they are headed in the future.
