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“The Convenience Factor,” Digital Music Pricing, and the Recording Industry of Tomorrow
Russell Rains
Russell Rains is an entertainment lawyer based in Austin, Texas who specializes in trademark and copyright law, especially as applies to digital and emerging media. He is currently serving as Director of the new MBA in Digital Media Management Program at St. Edward’s College in Austin, and is the former head of the Entertainment and Sports Law Section of the State Bar of Texas. |
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Description: Russell Rains, Director of the MBA Program in Digital Media Management Program at St. Edward’s College in Austin TX, discusses what the current state of the record business implies for the future. He addresses the problem of pricing – how much is too little? how much is too expensive? – and the ways in which digital music is much more difficult for companies to capture, control and monetize than traditional physical media.
Shoot Date: February 2007 |
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