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The Challenges Inherent to Marketing Music
Nissan Wasfie
Nissan Wasfie is a full-time faculty member at Columbia College Chicago, where he teaches economics, entrepreneurship and marketing in the Arts, Entertainment, and Music Management program. In addition, he works with a for-profit art consulting company, where he advises clients on how to develop an aesthetic vision for their art collections. |
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Description: Music business professor Nissan Wasfie discusses the unique challenges of marketing music as opposed to marketing other kinds of products. Citing examples, Wasfie illustrates the guesswork that is often involved in connecting an artist with the right audience and the surprises that often crop up along the way.
Shoot Date: December 2007 |
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