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Targeted Marketing: Selling Your Music to Your Friends’ Friends’ Friends
Geoffrey Schulman
Geoffrey Schulman has worked on all sides of the record business – in retail, as an artist manager, as an A&R rep, as a radio and marketing director, and as an entrepreneur, for companies like Arista Records, Island Records, A&M Records, as well as his own Agitprop Bureau, an artist management and consulting firm. He currently heads the Commercial Music Management department at Austin Community College. |
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Description: Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, discusses the art of targeted marketing – focusing your efforts only on that subsection of the population who are a natural fit with the music you make or sell, how to find those people, and why taking this approach to marketing equates to more bang for your marketing buck.
Shoot Date: March 2008 |
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