Description:

In this discussion, Loyola University, New Orleans music business professor and entrepreneur George Howard advises student Kelvin Brown on the formation of his hip-hop production company, Third Shift Entertainment. Howard describes the three major types of business entities (sole proprietorship, corporation, and limited liability company (LLC)), and offers suggestions on which will best protect Brown’s assets. Howard also discusses the importance of having a strategy to achieve long term business objectives, and uses case studies to demonstrate ways in which other hip-hop producers have created successful partnerships with rappers.