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Seduction 101- What it Takes to Be a Music Executive

Jeff Ayeroff
A long-time music industry veteran, Jeff Ayeroff has started two storied labels – Virgin America and The Work Group, and recently served as a Vice President and “Creative Czar” with Warner Bros. Records.
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Jeff Ayeroff, founder of both Virgin America and the Work Group and former “Creative Czar” with Warner Bros. Records, discusses the concept of “seduction” by way of explaining the personality traits it takes to be the kind of music industry executive who closes deals, signs hot bands, and wins the big battles for your company.



Shoot Date: September 2006
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Keywords:
Advice | Getting Signed | Major Labels | Making It | Management | What it Takes

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