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SEA Conference Panel: Marketing Your Performing Art – When and How to Give Away Free Product

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Matt Boresi is a librettist and theater instructor and holds an MFA from the NYU Tisch School of the Arts. He received the ASCAP Max Dreyfus Award, and is an IL Lincoln Laureate. Matt is acting instructor for the North Central College Musical Theatre Workshop. Boresi has also worked as a resident librettist at the Lark Theatre and Manhattan Opera Theatre. His work has been performed by MOT, The French Institute, Tanglewood, and at the NOA and OPERA America National Conventions. His translation of "Quando M'en Vo'" was featured in Bronx Opera's La Boheme. Boresi and Hilliard’s "Don Imbroglio – An Opera You Can’t Refuse," enjoyed an acclaimed run in the Off-Broadway N.Y. Musical Theatre Festival.
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Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi suggest criteria to use when deciding whether to give away free product, explaining how to profile your audience and create a call to action that motivates customers to interact with your company beyond the initial promotion.



Shoot Date:
February 2008
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