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SEA Conference Panel: Marketing Your Performing Art – Preparing to Market Your Product SEA Conference Panel: Marketing Your Performing Art – Determining Your Marketing Budget SEA Conference Panel: Marketing Your Performing Art – Low-Cost and No-Cost Marketing Methods SEA Conference Panel: Marketing Your Performing Art – Relationships and Networking SEA Conference Panel: Marketing Your Performing Art – Successful Marketing Tactics SEA Conference Panel: Marketing Your Performing Art – Marketing an Experience SEA Conference Panel: Marketing Your Performing Art – Legal and Financial Considerations for a New Business SEA Conference Panel: Marketing Your Performing Art – When and How to Give Away Free Product SEA Conference Panel: Marketing Your Performing Art – Collaborating with Like-Minded Artists SEA Conference Panel: Marketing Your Performing Art – Finding the Right Audience For Your Direct Marketing Campaign SEA Conference Lecture: How Business, Imagination Feed Each Other SEA Conference Lecture: Dream Or Die – How Business and Imagination Feed Each Other: The Linkages Between Art and Entrepreneurs SEA Conference Lecture: Dream Or Die – How Business and Imagination Feed Each Other SEA Conference Lecture: Dream Or Die – How Business and Imagination Feed Each Other: Finding Your Artistic and Entrepreneurial V SEA Conference Lecture: Dream Or Die : Identifying and Finding Your Target Audience SEA Conference Lecture: Dream Or Die – How Business and Imagination Feed Each Other: Visualizing Your Master Plan SEA Conference Lecture: Recognizing the Practical Limitations of Your Talent SEA Conference Lecture: Dream Or Die – How Business and Imagination Feed Each Other: The Power of Mentors SEA Conference Lecture: Dream Or Die - Business, Imagination, and Building a Happy Customer Base SEA Conference Panel: Marketing Your Performing Art – Preparing to Market Your Product SEA Conference Panel: Marketing Your Performing Art – Determining Your Marketing Budget SEA Conference Panel: Marketing Your Performing Art – Low-Cost and No-Cost Marketing Methods SEA Conference Panel: Marketing Your Performing Art – Relationships and Networking SEA Conference Panel: Marketing Your Performing Art – Successful Marketing Tactics SEA Conference Panel: Marketing Your Performing Art – Marketing an Experience SEA Conference Panel: Marketing Your Performing Art – Legal and Financial Considerations for a New Business SEA Conference Panel: Marketing Your Performing Art – When and How to Give Away Free Product SEA Conference Panel: Marketing Your Performing Art – Collaborating with Like-Minded Artists SEA Conference Panel: Marketing Your Performing Art – Finding the Right Audience For Your Direct Marketing Campaign SEA Conference Lecture: Dream Or Die – How Business and Imagination Feed Each Other: Full Session SEA Conference Panel: What Every Artist’s Website Needs – Full Session SEA Conference Panel: What Every Artist’s Website Needs – Content Management Tools SEA Conference Panel: What Every Artist’s Website Needs – The Purpose of a Website SEA Conference Panel: What Every Artist’s Website Needs – Preparing to Design a Website SEA Conference Panel: What Every Artist’s Website Needs – Finding a Web Designer SEA Conference Panel: What Every Artist’s Website Needs – Designing a Website Yourself SEA Conference Panel: What Every Artist’s Website Needs – Protecting Copyrighted Artwork on the Internet SEA Conference Panel: What Every Artist’s Website Needs – Protecting Your Privacy Online SEA Conference Panel: What Every Artist’s Website Needs – The Permanent and Evolving Aspects of Website Publishing SEA Conference Panel: Marketing Your Performing Art – Preparing to Market Your Product SEA Conference Panel: Marketing Your Performing Art – Determining Your Marketing Budget SEA Conference Panel: Marketing Your Performing Art – Low-Cost and No-Cost Marketing Methods SEA Conference Panel: Marketing Your Performing Art – Relationships and Networking SEA Conference Panel: Marketing Your Performing Art – Successful Marketing Tactics SEA Conference Panel: Marketing Your Performing Art – Marketing an Experience SEA Conference Panel: Marketing Your Performing Art – Legal and Financial Considerations for a New Business SEA Conference Panel: Marketing Your Performing Art – When and How to Give Away Free Product SEA Conference Panel: Marketing Your Performing Art – Collaborating with Like-Minded Artists SEA Conference Panel: Marketing Your Performing Art – Finding the Right Audience For Your Direct Marketing Campaign SEA Conference Lecture: The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream – Full Session Artist Manager Dean Baylor Discusses What He Learned from Road Managing SEA Conference Lecture: The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream – Overcoming Obstacles SEA Conference Lecture: The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream – The Reasons People Create SEA Conference Lecture: The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream – Marketing is Sharing SEA Conference Lecture: The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream – Serve Your Population SEA Conference Lecture: The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream – Branding SEA Conference Lecture: The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream – Building Your Mailing List Self-Publishing Your Own Book SEA Conference Lecture: The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream – The 3 Steps of Marketing SEA Conference Lecture: The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream – Find Your Purpose SEA Conference Panel: Internet Promotion – Full Session SEA Conference Panel: What Every Artist’s Website Needs – Panelist Introductions SEA Conference Panel: Internet Promotion – Using Internet Marketing to Grow Your Business SEA Conference Panel: Internet Promotion – Design Your Own Website or Hire a Designer? SEA Conference Panel: Internet Promotion – Attracting People to your Website (and Selling Them Things) SEA Conference Panel: Internet Promotion – Blogging as a Marketing Tool SEA Conference Panel: Internet Promotion – Managing Web Commerce SEA Conference Panel: Internet Promotion – Is Online Advertising Worth It? SEA Conference Panel: Internet Promotion – Marketing a DJ Service Online SEA Conference Panel: Internet Promotion – Common Web Design Mistakes and How to Avoid Them SEA Conference Panel: Internet Promotion – Online Security Issues in E-Commerce SEA Conference Panel: Internet Promotion – Knowing When to Get Help With Your Web Presence SEA Conference Lecture: Creating Value in Life and From Art – Full Session SEA Conference Lecture: Creating Value in Life and From Art – Eradicating the Curse of the Starving Artist SEA Conference Lecture: Creating Value in Life and From Art – Current Leaders in Social Entrepreneurship SEA Conference Lecture: Creating Value in Life and From Art – Traits of Entrepreneurs SEA Conference Lecture: Creating Value in Life and From Art – The Importance of Self-Esteem SEA Conference Lecture: Creating Value in Life and From Art – Re-defining Artistry SEA Conference Lecture: Creating Value in Life and From Art – The Importance of Vision SEA Conference Panel: Marketing Your Performing Art – Preparing to Market Your Product SEA Conference Panel: Marketing Your Performing Art – Determining Your Marketing Budget SEA Conference Panel: Marketing Your Performing Art – Low-Cost and No-Cost Marketing Methods SEA Conference Panel: Marketing Your Performing Art – Relationships and Networking SEA Conference Panel: Marketing Your Performing Art – Successful Marketing Tactics SEA Conference Panel: Marketing Your Performing Art – Marketing an Experience SEA Conference Panel: Marketing Your Performing Art – Legal and Financial Considerations for a New Business SEA Conference Panel: Marketing Your Performing Art – When and How to Give Away Free Product SEA Conference Panel: Marketing Your Performing Art – Collaborating with Like-Minded Artists SEA Conference Panel: Marketing Your Performing Art – Finding the Right Audience For Your Direct Marketing Campaign SEA Conference Panel: How to Get Started Now – Full Session SEA Conference Panel: How to Get Started Now – Panelist Introductions SEA Conference Panel: How to Get Started Now – First Steps SEA Conference Panel: How to Get Started Now – The Importance of Having a Business Plan SEA Conference Panel: How to Get Started Now – Acquiring Startup Money SEA Conference Panel: How to Get Started Now – Professional Networking Organizations SEA Conference Panel: How to Get Started Now – The Mission of Arts Entrepreneurship SEA Conference Panel: How to Get Started Now – Pitfalls to Avoid When Starting an Arts-Related Business SEA Conference Panel: How to Get Started Now – How to Respond to Criticism SEA Conference Panel: How to Get Started Now – Challenges to Starting Young Matt Boresi Keynote: The Savvy Artist in a Hostile World – Full Session Matt Boresi Keynote: The Savvy Artist in a Hostile World – Finding Your Fans in a Culture of Convenience Matt Boresi Keynote: The Savvy Artist in a Hostile World – You, Your Business, and Your “Inner Bohemian” Matt Boresi Keynote: The Savvy Artist in a Hostile World – Perfecting Your Elevator Speech Matt Boresi Keynote: The Savvy Artist in a Hostile World – Why Networking is not Marketing Matt Boresi Keynote: The Savvy Artist in a Hostile World – the Savvy Artist’s Contract With the Hostile World SEA Conference Panel: Marketing Your Performing Art – Preparing to Market Your Product SEA Conference Panel: Marketing Your Performing Art – Determining Your Marketing Budget SEA Conference Panel: Marketing Your Performing Art – Low-Cost and No-Cost Marketing Methods SEA Conference Panel: Marketing Your Performing Art – Relationships and Networking SEA Conference Panel: Marketing Your Performing Art – Successful Marketing Tactics SEA Conference Panel: Marketing Your Performing Art – Marketing an Experience SEA Conference Panel: Marketing Your Performing Art – Legal and Financial Considerations for a New Business SEA Conference Panel: Marketing Your Performing Art – When and How to Give Away Free Product SEA Conference Panel: Marketing Your Performing Art – Collaborating with Like-Minded Artists SEA Conference Panel: Marketing Your Performing Art – Finding the Right Audience For Your Direct Marketing Campaign SEA Conference Panel: What Every Artist’s Website Needs – Full Session SEA Conference Panel: What Every Artist’s Website Needs – Content Management Tools SEA Conference Panel: What Every Artist’s Website Needs – The Purpose of a Website SEA Conference Panel: What Every Artist’s Website Needs – Preparing to Design a Website SEA Conference Panel: What Every Artist’s Website Needs – Finding a Web Designer SEA Conference Panel: What Every Artist’s Website Needs – Designing a Website Yourself SEA Conference Panel: What Every Artist’s Website Needs – Protecting Copyrighted Artwork on the Internet SEA Conference Panel: What Every Artist’s Website Needs – Protecting Your Privacy Online SEA Conference Panel: What Every Artist’s Website Needs – The Permanent and Evolving Aspects of Website Publishing
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SEA Conference Panel: Marketing Your Performing Art – Full Session

Andrew Emil | Benjie Hughes | Bob Baker | Lisa Canning | Matt Boresi
Matt Boresi is a librettist and theater instructor and holds an MFA from the NYU Tisch School of the Arts. He received the ASCAP Max Dreyfus Award, and is an IL Lincoln Laureate. Matt is acting instructor for the North Central College Musical Theatre Workshop. Boresi has also worked as a resident librettist at the Lark Theatre and Manhattan Opera Theatre. His work has been performed by MOT, The French Institute, Tanglewood, and at the NOA and OPERA America National Conventions. His translation of "Quando M'en Vo'" was featured in Bronx Opera's La Boheme. Boresi and Hilliard’s "Don Imbroglio – An Opera You Can’t Refuse," enjoyed an acclaimed run in the Off-Broadway N.Y. Musical Theatre Festival.
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CHAPTERS
Backgrounds -
What Should You Know About Your Product Before Marketing It? -
Determining Your Marketing Budget -
Low-Cost and No-Cost Marketing Methods -
Relationships and Networking -
What are the Most Effective Methods of Marketing You Have Used? -
Marketing an Experience -
Legal and Financial Considerations For a New Business -
When and How to Give Away Free Product -
Collaborating With Artists Similar to Yourself -
Direct Marketing -

Description:

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and moderator Matt Boresi share cost-effective strategies for marketing in the performing arts, including how to reach the right audience; how to measure the success of a campaign; and how to build long-term relationships with customers.



Shoot Date: February 2008
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Keywords:
Music Marketing

This Video Clip Appears on:
Strategy & Process
Company or School:
Coleman Foundation | S.E.A. (Self Employment in the Arts)

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