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SEA Conference Panel: Marketing Your Performing Art – Finding the Right Audience For Your Direct Marketing Campaign

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Matt Boresi is a librettist and theater instructor and holds an MFA from the NYU Tisch School of the Arts. He received the ASCAP Max Dreyfus Award, and is an IL Lincoln Laureate. Matt is acting instructor for the North Central College Musical Theatre Workshop. Boresi has also worked as a resident librettist at the Lark Theatre and Manhattan Opera Theatre. His work has been performed by MOT, The French Institute, Tanglewood, and at the NOA and OPERA America National Conventions. His translation of "Quando M'en Vo'" was featured in Bronx Opera's La Boheme. Boresi and Hilliard’s "Don Imbroglio – An Opera You Can’t Refuse," enjoyed an acclaimed run in the Off-Broadway N.Y. Musical Theatre Festival.
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Panelists Andrew Emil and Lisa Canning explain why it’s essential to do thorough research on your target audience before attempting to launch a campaign.



Shoot Date:
February 2008
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