SEA Conference Panel: Marketing Your Performing Art – Determining Your Marketing Budget
Andrew Emil | Benjie Hughes | Bob Baker | Lisa Canning | Matt Boresi
Matt Boresi is a librettist and theater instructor and holds an MFA from the NYU Tisch School of the Arts. He received the ASCAP Max Dreyfus Award, and is an IL Lincoln Laureate. Matt is acting instructor for the North Central College Musical Theatre Workshop. Boresi has also worked as a resident librettist at the Lark Theatre and Manhattan Opera Theatre. His work has been performed by MOT, The French Institute, Tanglewood, and at the NOA and OPERA America National Conventions. His translation of "Quando M'en Vo'" was featured in Bronx Opera's La Boheme. Boresi and Hilliard’s "Don Imbroglio – An Opera You Can’t Refuse," enjoyed an acclaimed run in the Off-Broadway N.Y. Musical Theatre Festival.
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Description:
Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi share their most effective strategies for acquiring quality prospects and measuring the success of a marketing campaign, offering examples from their own experiences in which the least expensive method yielded the most valuable results.
