Description:

In this segment of a panel held at the SEA 2008 conference titled "Internet Promotion," panelists Tim O'Neill, Bob Baker, and Jennifer McCord discuss their email and internet marketing efforts since 1994, how these tools have helped them jumpstart their careers, and – in the case of McCord – how she advises her author clients to use internet marketing to their advantage. The discuss both top-level strategy and nuts-and-bolts success stories to illustrate how the internet is changing the game for artists and allowing them to cut out the middlemen – and how you can do the same.