SEA Conference Panel: How to Market TV and Film – Marketing Strategies that Work
Greg Bizzaro | Jeffrey Fisher | Joe Roberts
Joe Roberts is an educator and filmmaker based in Chicago, IL. He holds a Ph. D. in entrepreneurship from the University of Chicago, and is a Coleman Foundation Professor of Arts Entrepreneurship & Small Business Management at Columbia College Chicago.
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Description:
Conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher share their experiences using various marketing strategies, explaining why traditional tactics tend to be less successful than creative approaches, particularly in the entertainment industry.
