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SEA Conference Panel: How to Market TV and Film SEA Conference Panel: How to Market TV and Film – Marketing Budgets SEA Conference Panel: How to Market TV and Film – Strategies that Don’t Cost Money SEA Conference Panel: How to Market TV and Film – Marketing Strategies that Work SEA Conference Panel: How to Market TV and Film – Marketing to Video Stores SEA Conference Panel: How to Market TV and Film – Building Credibility as a Filmmaker SEA Conference Panel: How to Market TV and Film – Persistence as an Essential Means to Success SEA Conference Panel: How to Market TV and Film – When to Seek Legal Counsel SEA Conference Seminar: How to Survive in Your Own Video/TV/Film Business – Full Session SEA Conference Seminar: How to Survive in Your Own Video/TV/Film Business – The Basics of Running Your Business SEA Conference Seminar: How to Survive in Your Own Video/TV/Film Business – Strategies for Landing Freelance Jobs SEA Conference Seminar: How to Survive in Your Own Video/TV/Film Business – How to Retain a Client SEA Conference Seminar: How to Survive in Your Own Video/TV/Film Business – Broadening Your Professional Horizons SEA Conference Seminar: How to Survive in Your Own Video/TV/Film Business – Offering Discounts to Clients SEA Conference Seminar: How to Survive in Your Own Video/TV/Film Business – Make Exceptions to Establish Relationships SEA Conference Seminar: How to Survive in Your Own Video/TV/Film Business – Don't Reinvent the Wheel SEA Conference Seminar: How to Survive in Your Own Video/TV/Film Business – Taking on Free or Speculative Work SEA Conference Seminar: How to Survive in Your Own Video/TV/Film Business – Building Your Network of Great Contractors SEA Conference Seminar: How to Survive in Your Own Video/TV/Film Business – Delegate; Don't Micro-Manage SEA Conference Seminar: How to Survive in Your Own Video/TV/Film Business – Prepare for Rejection SEA Conference Seminar: How to Survive in Your Own Video/TV/Film Business – Learning from Your Mistakes SEA Conference Lecture: Building a "Slash" Career across Multiple Fields – Full Session SEA Conference Lecture: Building a "Slash" Career across Multiple Fields – How a Multicareer Works SEA Conference Lecture: Building a "Slash" Career across Multiple Fields – Defining Success in a Multicareer SEA Conference Lecture: Building a "Slash" Career across Multiple Fields – Integrating Work and Life SEA Conference Lecture: Building a "Slash" Career across Multiple Fields – The Advantages and Disadvantages of a Multicareer SEA Conference Lecture: Building a "Slash" Career across Multiple Fields – Choosing Your Career Paths SEA Conference Lecture: Building a "Slash" Career across Multiple Fields – Avoiding Excuses SEA Conference Lecture: Building a "Slash" Career across Multiple Fields – What Does it Take to Succeed in a Multicareer Life? SEA Conference Panel: How to Market TV and Film SEA Conference Panel: How to Market TV and Film – Marketing Budgets SEA Conference Panel: How to Market TV and Film – Strategies that Don’t Cost Money SEA Conference Panel: How to Market TV and Film – Marketing Strategies that Work SEA Conference Panel: How to Market TV and Film – Marketing to Video Stores SEA Conference Panel: How to Market TV and Film – Building Credibility as a Filmmaker SEA Conference Panel: How to Market TV and Film – Persistence as an Essential Means to Success SEA Conference Panel: How to Market TV and Film – When to Seek Legal Counsel SEA Conference Panel: How to Market TV and Film SEA Conference Panel: How to Market TV and Film – Marketing Budgets SEA Conference Panel: How to Market TV and Film – Strategies that Don’t Cost Money SEA Conference Panel: How to Market TV and Film – Marketing Strategies that Work SEA Conference Panel: How to Market TV and Film – Marketing to Video Stores SEA Conference Panel: How to Market TV and Film – Building Credibility as a Filmmaker SEA Conference Panel: How to Market TV and Film – Persistence as an Essential Means to Success SEA Conference Panel: How to Market TV and Film – When to Seek Legal Counsel
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SEA Conference Panel: How to Market TV and Film – Full Session

Greg Bizzaro | Jeffrey Fisher | Joe Roberts
Joe Roberts is an educator and filmmaker based in Chicago, IL. He holds a Ph. D. in entrepreneurship from the University of Chicago, and is a Coleman Foundation Professor of Arts Entrepreneurship & Small Business Management at Columbia College Chicago.
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CHAPTERS
Introductions -
How to Market TV and Film -
How Much Money Should You Spend? -
Free Forms of Marketing -
What are the Best and Worst Forms of Marketing You Have Used? -
Marketing to Movie Stores -
Building Your Reputation -
Persistence -
When to Seek Legal Counsel -

Description:

In this conference session, Joe Roberts, Jeffrey Fisher, and Greg Bizzaro share their expertise in the marketing of films and television shows, offering suggestions on cost-effective strategies, creative fundraising techniques, and building credibility with key industry contacts.



Shoot Date: February 2008
Related Materials

Keywords:
Entrepreneurship | Music Marketing

This Video Clip Appears on:
Strategy & Process
Company or School:
Coleman Foundation | S.E.A. (Self Employment in the Arts)

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