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SEA Conference Panel: Marketing Your Performing Art – Full Session SEA Conference Panel: Marketing Your Performing Art – Preparing to Market Your Product SEA Conference Panel: Marketing Your Performing Art – Determining Your Marketing Budget SEA Conference Panel: Marketing Your Performing Art – Low-Cost and No-Cost Marketing Methods SEA Conference Panel: Marketing Your Performing Art – Relationships and Networking SEA Conference Panel: Marketing Your Performing Art – Successful Marketing Tactics SEA Conference Panel: Marketing Your Performing Art – Marketing an Experience SEA Conference Panel: Marketing Your Performing Art – Legal and Financial Considerations for a New Business SEA Conference Panel: Marketing Your Performing Art – When and How to Give Away Free Product SEA Conference Panel: Marketing Your Performing Art – Collaborating with Like-Minded Artists SEA Conference Panel: Marketing Your Performing Art – Finding the Right Audience For Your Direct Marketing Campaign Artist Manager Dean Baylor Discusses What He Learned from Road Managing SEA Conference Lecture: The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream – Overcoming Obstacles SEA Conference Lecture: The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream – The Reasons People Create SEA Conference Lecture: The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream – Marketing is Sharing SEA Conference Lecture: The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream – Serve Your Population SEA Conference Lecture: The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream – Branding SEA Conference Lecture: The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream – Building Your Mailing List Self-Publishing Your Own Book SEA Conference Lecture: The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream – The 3 Steps of Marketing SEA Conference Lecture: The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream – Find Your Purpose SEA Conference Panel: Internet Promotion – Full Session SEA Conference Panel: What Every Artist’s Website Needs – Panelist Introductions SEA Conference Panel: Internet Promotion – Using Internet Marketing to Grow Your Business SEA Conference Panel: Internet Promotion – Design Your Own Website or Hire a Designer? SEA Conference Panel: Internet Promotion – Attracting People to your Website (and Selling Them Things) SEA Conference Panel: Internet Promotion – Blogging as a Marketing Tool SEA Conference Panel: Internet Promotion – Managing Web Commerce SEA Conference Panel: Internet Promotion – Is Online Advertising Worth It? SEA Conference Panel: Internet Promotion – Marketing a DJ Service Online SEA Conference Panel: Internet Promotion – Common Web Design Mistakes and How to Avoid Them SEA Conference Panel: Internet Promotion – Online Security Issues in E-Commerce SEA Conference Panel: Internet Promotion – Knowing When to Get Help With Your Web Presence
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Berklee Shares: Music Entrepreneurship
Arts Entrepreneurship Educator's Network
International Young Music Entrepreneur of the Year
Expanding Your Fan Base
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Expand Your Fan Base on Myspace
Entrepreneur Ideas at MusicBizAcademy.com
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SEA Conference Lecture: The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream – Full Session

Bob Baker
Bob Baker is an indie musician and author of several books and online courses, including the highly acclaimed "Guerrilla Music Marketing Handbook" and Berkleemusic's "Music Marketing 101" course. For more than 15 years, he has been dedicated to showing musicians of all kinds how to get exposure, connect with fans, make more money, and empower themselves. Bob publishes a blog, ezine, podcast and video clips at www.TheBuzzFactor.com.
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Description:

In this seminar held at the SEA 2008 conference, presenter Bob Baker explains how to market and brand yourself and your work for maximum effect – how to find and capture your fan base, how to market to them in an organized fashion, and how to turn your marketing work into sales and success. He also discusses the obstacles that creative people often face when confronting the prospect of turning your art into a moneymaking prospect.



Shoot Date: February 2008
Related Materials

Keywords:
Entrepreneurship | Fan Base | Music Marketing

This Video Clip Appears on:
Entrepreneurship | Process | Strategy & Process
Company or School:
Coleman Foundation | S.E.A. (Self Employment in the Arts)

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