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SEA Conference Lecture: The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream – Branding
Bob Baker
Bob Baker is an indie musician and author of several books and online courses, including the highly acclaimed "Guerrilla Music Marketing Handbook" and Berkleemusic's "Music Marketing 101" course. For more than 15 years, he has been dedicated to showing musicians of all kinds how to get exposure, connect with fans, make more money, and empower themselves. Bob publishes a blog, ezine, podcast and video clips at www.TheBuzzFactor.com. |
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Description: In this segment of a seminar called " The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream," presenter Bob Baker discusses how to brand yourself so as to make your work appealing to that slice of the population who are your core audience, and why good branding sometimes mean making yourself less appealing to most people.
Shoot Date: February 2008 |
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