Description: In this excerpt from a lecture delivered at the Self-Employed Artists Conference in 2008, Benjie Hughes, a musician and music business entrepreneur based in Aurora, Illinois, discusses the difficult task of taking inventory of your talents, dreams and free time, and deciding what aspects of your dream business need to be handled by someone else – a partner, a contractor, or a similar arrangement. He emphasizes in particular the need for entrepreneurs to focus on what they're good at while recognizing that some of the keys to their success might lie beyond their own innate talents.
Shoot Date: March 2008 |