SEA Conference Lecture: Dream Or Die : Identifying and Finding Your Target Audience
Benjie Hughes
Benjie Hughes is a musician and entrepreneur based in Aurora, IL. He is the owner and operator of Backthird Audio, a production and music industry services company, as well as a working guitarist and pianist.
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Description:
In this excerpt from a lecture delivered at the Self-Employed Artists Conference in 2008, Benjie Hughes, a musician and music business entrepreneur based in Aurora, Illinois, discusses the need for entrepreneurs to figure out who their target audience is, and how to reach them. He identifies three critical questions that you can use to help in this task, and works through a couple examples offered by members of the audience.
