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SEA Conference Lecture: How Business, Imagination Feed Each Other SEA Conference Lecture: Dream Or Die – How Business and Imagination Feed Each Other: The Linkages Between Art and Entrepreneurs SEA Conference Lecture: Dream Or Die – How Business and Imagination Feed Each Other SEA Conference Lecture: Dream Or Die – How Business and Imagination Feed Each Other: Finding Your Artistic and Entrepreneurial V SEA Conference Lecture: Dream Or Die : Identifying and Finding Your Target Audience SEA Conference Lecture: Dream Or Die – How Business and Imagination Feed Each Other: Visualizing Your Master Plan SEA Conference Lecture: Recognizing the Practical Limitations of Your Talent SEA Conference Lecture: Dream Or Die – How Business and Imagination Feed Each Other: The Power of Mentors SEA Conference Lecture: Dream Or Die - Business, Imagination, and Building a Happy Customer Base SEA Conference Panel: Marketing Your Performing Art – Full Session SEA Conference Panel: Marketing Your Performing Art – Preparing to Market Your Product SEA Conference Panel: Marketing Your Performing Art – Determining Your Marketing Budget SEA Conference Panel: Marketing Your Performing Art – Low-Cost and No-Cost Marketing Methods SEA Conference Panel: Marketing Your Performing Art – Relationships and Networking SEA Conference Panel: Marketing Your Performing Art – Successful Marketing Tactics SEA Conference Panel: Marketing Your Performing Art – Marketing an Experience SEA Conference Panel: Marketing Your Performing Art – Legal and Financial Considerations for a New Business SEA Conference Panel: Marketing Your Performing Art – When and How to Give Away Free Product SEA Conference Panel: Marketing Your Performing Art – Collaborating with Like-Minded Artists SEA Conference Panel: Marketing Your Performing Art – Finding the Right Audience For Your Direct Marketing Campaign SEA Conference Panel: What Every Artist’s Website Needs – Full Session SEA Conference Panel: What Every Artist’s Website Needs – Content Management Tools SEA Conference Panel: What Every Artist’s Website Needs – The Purpose of a Website SEA Conference Panel: What Every Artist’s Website Needs – Preparing to Design a Website SEA Conference Panel: What Every Artist’s Website Needs – Finding a Web Designer SEA Conference Panel: What Every Artist’s Website Needs – Designing a Website Yourself SEA Conference Panel: What Every Artist’s Website Needs – Protecting Copyrighted Artwork on the Internet SEA Conference Panel: What Every Artist’s Website Needs – Protecting Your Privacy Online SEA Conference Panel: What Every Artist’s Website Needs – The Permanent and Evolving Aspects of Website Publishing
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SEA Conference Lecture: Dream Or Die – How Business and Imagination Feed Each Other: Full Session

Benjie Hughes
Benjie Hughes is a musician and entrepreneur based in Aurora, IL. He is the owner and operator of Backthird Audio, a production and music industry services company, as well as a working guitarist and pianist.
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CHAPTERS
Dream or Die: How Business and Imagination Feed Each Other -
The Entrepreneurial Process -
Taking the First Step -
Finding Your Vision -
Who is Your Audience? -
Visualizing Your Plan -
Making Your Dream Reality—Practical Issues -
Mentors -
Promoting Your Business -

Description:

In this lecture delivered at the Self-Employed Artists Conference in 2008, Benjie Hughes, a musician and music business entrepreneur based in Aurora, Illinois, discusses how to use your imagination and creativity to feed your business efforts. He begins by comparing the process of songwriting to that of launching a new enterprise, and helps musicians understand how to take the first steps to building a sustainable, successful and rewarding business out of the artistic pursuits they do every day.



Shoot Date: March 2008
Related Materials

Keywords:
Entrepreneurship | Music Marketing | Passion | What it Takes

This Video Clip Appears on:
Entrepreneurship | Business
Company or School:
Backthird Audio | Coleman Foundation | S.E.A. (Self Employment in the Arts)

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