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SEA Conference Lecture: How Business, Imagination Feed Each Other SEA Conference Lecture: Dream Or Die – How Business and Imagination Feed Each Other: The Linkages Between Art and Entrepreneurs SEA Conference Lecture: Dream Or Die – How Business and Imagination Feed Each Other SEA Conference Lecture: Dream Or Die – How Business and Imagination Feed Each Other: Finding Your Artistic and Entrepreneurial V SEA Conference Lecture: Dream Or Die : Identifying and Finding Your Target Audience SEA Conference Lecture: Dream Or Die – How Business and Imagination Feed Each Other: Visualizing Your Master Plan SEA Conference Lecture: Recognizing the Practical Limitations of Your Talent SEA Conference Lecture: Dream Or Die – How Business and Imagination Feed Each Other: The Power of Mentors SEA Conference Panel: Marketing Your Performing Art – Full Session SEA Conference Panel: Marketing Your Performing Art – Preparing to Market Your Product SEA Conference Panel: Marketing Your Performing Art – Determining Your Marketing Budget SEA Conference Panel: Marketing Your Performing Art – Low-Cost and No-Cost Marketing Methods SEA Conference Panel: Marketing Your Performing Art – Relationships and Networking SEA Conference Panel: Marketing Your Performing Art – Successful Marketing Tactics SEA Conference Panel: Marketing Your Performing Art – Marketing an Experience SEA Conference Panel: Marketing Your Performing Art – Legal and Financial Considerations for a New Business SEA Conference Panel: Marketing Your Performing Art – When and How to Give Away Free Product SEA Conference Panel: Marketing Your Performing Art – Collaborating with Like-Minded Artists SEA Conference Panel: Marketing Your Performing Art – Finding the Right Audience For Your Direct Marketing Campaign SEA Conference Lecture: Dream Or Die – How Business and Imagination Feed Each Other: Full Session SEA Conference Panel: What Every Artist’s Website Needs – Full Session SEA Conference Panel: What Every Artist’s Website Needs – Content Management Tools SEA Conference Panel: What Every Artist’s Website Needs – The Purpose of a Website SEA Conference Panel: What Every Artist’s Website Needs – Preparing to Design a Website SEA Conference Panel: What Every Artist’s Website Needs – Finding a Web Designer SEA Conference Panel: What Every Artist’s Website Needs – Designing a Website Yourself SEA Conference Panel: What Every Artist’s Website Needs – Protecting Copyrighted Artwork on the Internet SEA Conference Panel: What Every Artist’s Website Needs – Protecting Your Privacy Online SEA Conference Panel: What Every Artist’s Website Needs – The Permanent and Evolving Aspects of Website Publishing
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SEA Conference Lecture: Dream Or Die - Business, Imagination, and Building a Happy Customer Base

Benjie Hughes
Benjie Hughes is a musician and entrepreneur based in Aurora, IL. He is the owner and operator of Backthird Audio, a production and music industry services company, as well as a working guitarist and pianist.
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In this excerpt from a lecture delivered at the Self-Employed Artists Conference in 2008, Benjie Hughes, a musician and music business entrepreneur based in Aurora, Illinois, discusses how to turn the good experiences of satisfied clients into new business.



Shoot Date: March 2008
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Keywords:
Entrepreneurship | Music Marketing | Word of Mouth

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Entrepreneurship | Strategy & Process
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