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SEA Conference Lecture: Creating Continuous Cash Flow – What is Licensing and How Does it Work?
Jeanette Smith
Jeanette Smith has more than 20 years experience in the licensing industry, including building the Dilbert brand from its infancy to a global corporate icon. Jeanette is also a business partner with Tom Wilson, internationally syndicated Ziggy cartoonist and President of Character Matters, LLC, where she brings her strategic marketing expertise to character development and branding projects for clients like Father Flanagan’s Girls and Boys Town, America’s largest privately funded organization for severely at-risk children. |
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Description: Jeanette Smith of Character Matters explains exactly what licensing is and how a licensing deal works, demonstrates why the fundamental principles are the same no matter what field you're in – whether books, cartoons, services or music – and reveals why licensing your talent or work can be a lucrative key to an enduring career.
Shoot Date: March 2008 |
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