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SEA Conference Lecture: Creating Continuous Cash Flow – Licensing Deals for Artistic Works How They Work, and How They Make Mone
Jeanette Smith
Jeanette Smith has more than 20 years experience in the licensing industry, including building the Dilbert brand from its infancy to a global corporate icon. Jeanette is also a business partner with Tom Wilson, internationally syndicated Ziggy cartoonist and President of Character Matters, LLC, where she brings her strategic marketing expertise to character development and branding projects for clients like Father Flanagan’s Girls and Boys Town, America’s largest privately funded organization for severely at-risk children. |
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Description: Jeanette Smith of Character Matters discusses licensing in the context of works of art (as opposed to book publishing, fashion, etc.), and how this business works in the USA. She discusses the income opportunities, who has the power in a licensing relationship, how the business of licensing is changing as today's retail marketplace evolves, where licensed art sells, and more.
Shoot Date: March 2008 |
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