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Additional Resources
Related Websites
An Interview with Tom Wilson & Jeanette Smith of Character Matters Tom Wilson & Jeanette Smith of Character Matters on Forging a Strong Artist-Manager Relationship Tom Wilson & Jeanette Smith of Character Matters: Licensing Defined Tom Wilson & Jeanette Smith of Character Matters: How Can a Parent Foster Their Child’s Creativity Without Burning Them Out? Tom Wilson & Jeanette Smith of Character Matters: How Does an Artist Prepare Their Work to be Licensed? Tom Wilson & Jeanette Smith of Character Matters on Signing Your First Agency Deal Tom Wilson & Jeanette Smith of Character Matters on Regional Variations in Licensing Law Tom Wilson & Jeanette Smith of Character Matters on Foreign Markets and Cultural Differences SEA Conference Lecture: Creating Continuous Cash Flow – An Introduction to Licensing Works of Art SEA Conference Lecture: Creating Continuous Cash Flow – What is Licensing and How Does it Work? SEA Conference Lecture: Creating Continuous Cash Flow – Licensing Deals for Artistic Works How They Work, and How They Make Mone SEA Conference Panel: What Every Artist’s Website Needs – Full Session SEA Conference Panel: What Every Artist’s Website Needs – Content Management Tools SEA Conference Panel: What Every Artist’s Website Needs – The Purpose of a Website SEA Conference Panel: What Every Artist’s Website Needs – Preparing to Design a Website SEA Conference Panel: What Every Artist’s Website Needs – Finding a Web Designer SEA Conference Panel: What Every Artist’s Website Needs – Designing a Website Yourself SEA Conference Panel: What Every Artist’s Website Needs – Protecting Copyrighted Artwork on the Internet SEA Conference Panel: What Every Artist’s Website Needs – Protecting Your Privacy Online SEA Conference Panel: What Every Artist’s Website Needs – The Permanent and Evolving Aspects of Website Publishing
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Canadian Musical Reproduction Rights Agency (CMRRA)
The Firm
Signature Sound
The Basics of Music Clearance

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Jeanette Smith
Jeanette Smith has more than 20 years experience in the licensing industry, including building the Dilbert brand from its infancy to a global corporate icon. Jeanette is also a business partner with Tom Wilson, internationally syndicated Ziggy cartoonist and President of Character Matters, LLC, where she brings her strategic marketing expertise to character development and branding projects for clients like Father Flanagan’s Girls and Boys Town, America’s largest privately funded organization for severely at-risk children.
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Description:

Jeanette Smith of Character Matters discusses how she gained entry to the world of licensing artistic works, and why licensing is a key to building lasting success in a career built on artistic works. She illustrates her points with examples from her roster of clients, including Scott Adams, the creator of the very successful licensing property Dilbert.



Shoot Date: March 2008
Related Materials

Keywords:
Licensing | Music Marketing

This Video Clip Appears on:
Strategy & Process
Company or School:
Character Matters | Coleman Foundation | S.E.A. (Self Employment in the Arts)

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