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SEA Conference Lecture: Can You Make a Living with Your Art? – Self-Promotion and Advertising

Bruce Niemi
Bruce Niemi is a sculptor based in Kenosha, Wisconsin. He has created numerous large-scale works for public spaces, private collectors, and exhibitions, and also operates a gallery and sculpture garden.
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Sculptor Bruce Niemi explains the importance of building a customer mailing list (that is, a fan base for your art), and sending press releases to publicize upcoming shows. He also discusses the long term investment required to make advertising profitable, as well as the ways in which tear sheets can be used for further self-promotion.



Shoot Date: February 2008
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Keywords:
Advertising | Publicity

This Video Clip Appears on:
Publicity/Promotion
Company or School:
Coleman Foundation | S.E.A. (Self Employment in the Arts)

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