There’s the ring tone, which I think most people are familiar with, so instead of having a ring, you hear a song play. And there’s a couple of different ways. You’ve got the polyphonic tone which is kind of like a replay of it. Then you’ve got the master tone, which is the actual song and it’s either the master tone, true tone, or real tone. People kind of use those terms interchangeably. You’ve got the voice tones, so an individual artist, like Ludacris, might say, “Hey this is Ludacris, pick up the phone.” And that’s what you would hear instead of a ring. You’ve got the ring backs so that if I’m the caller and I’m dialing you, instead of hearing a ring, I’m hearing something else. I’m hearing, you know, Ludacris, saying, “Hey let me see if I can find your boy, hold on a second” or the music. And there’s a premium that the consumer pays to have all of those products integrated into their whole mobile phone experience.

Premium text messaging is another space that’s growing really rapidly, and artists are starting to get in on that action as well, so that you can say, text an artist, what you think the next single should be. Or text an artist, what song they should perform at the concert tonight. Those kind of things, again the artist is able to generate revenue from it because there’s a premium paid, $.99, $1.99, whatever it is, so that the artist shares. The consumer gets to have an experience, maybe directly with the artist. Maybe the artist decides that whoever – that one of the people that texts in a request, I’ll give em a call during the show and bring em onto the stage. So you can do those kinds of things as well and it gives people – it brings – one of the cool things about all these technologies is that it gives the fans the ability to have a closer relationship with the artist and, you know, broaden their experience with the artist, and just bring them together.

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