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Music Business Professor Nissan Wasfie on Economics, Entrepreneurship, and the Delicate Balance between Art and Commerce Music Business Professor Nissan Wasfie on How He Got His Start What To Look For in a Manager Balancing Ethics, Aesthetics and Profit in the Arts What Economics Really Means in the Music Business How the iPod Revolutionized the Music Industry The Challenges Inherent to Marketing Music Why Giving Away Music is the Best Way to Consumers’ Hearts (and Pocketbooks) Why Having a Plan is Essential to Success Choosing the Right Kind of Artist Management Redefining What It Means to be a Record Label An Argument for Multi-Channel Distribution Seizing the Moment: Advice from Music Business Professor Nissan Wasfie
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Redefining Your Product in a “Free” Market

Nissan Wasfie
Nissan Wasfie is a full-time faculty member at Columbia College Chicago, where he teaches economics, entrepreneurship and marketing in the Arts, Entertainment, and Music Management program. In addition, he works with a for-profit art consulting company, where he advises clients on how to develop an aesthetic vision for their art collections.
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Music business professor Nissan Wasfie explains why you can’t compete with the demand for free music, and suggests some alternatives that could help breathe new life into an industry struggling to reinvent itself.



Shoot Date: December 2007
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Keywords:
File Sharing | Music Industry | Music Schools

This Video Clip Appears on:
Strategy & Process | Business
Company or School:
Columbia College Chicago

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