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Producing Music For Specific Styles
Sergio George
Producer, pianist and record label head Sergio George has produced hits for many of the leading lights of salsa music, including Marc Anthony, Tito Puente, Celia Cruz, and La India. He is a co-founder of a SGZ, a Latin music record label now distributed through Los-Angeles based Spanish-language media conglomerate Univision. He is a native of East Harlem, New York. |
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Description: Producer/arranger Sergio George discusses the steps to take in order to be a Latin producer. He emphasizes the importance of understanding the Latin culture. He makes the point that the key to being a successful producer is to know your marketplace and demographic and know what they want to hear.
Shoot Date: Feb-06 |
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