Description:

Jon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. He gives advice to those wishing to enter the music business or marketing field. He recommends several books that people can read that give a good overview of marketing in the music industry. Jon makes the point that the web is the best tool to use in terms of marketing an artist and getting more exposure. He believes a good work ethic and a passion for getting experience and learning as much as possible about the industry will make any individual successful.