[Michael Blue Williams Priorities]
I think in terms of priorities, if I was gonna prioritize, it all starts with the music. First and foremost, you got to have good music. So your recordings and the music that you make have to be at the top. I think after you make good music, touring has to go high up there. Because if you have good music and even if the label messes it up but you’re able to tour and get out on the road and you build a fan base, you’re always gonna be able to eat. You can get out music that the label may not be supporting. You can just get out there and promote it yourself and do what you need to do. So touring really comes really well.
In the media age of images and people’s short attention spans and trying to be everywhere, I think that videos are important. But they’re probably, before videos, I’d have to say publicity. Your publicity and how you get out there and how people get at you are very important.
So those would be the top four things to me, I think. You’ve got to have the music is key and first. Touring is your source of income. It’s a great way to promote yourself. It keeps you working and in touch with your fans. Your publicity, to take advantage of all the touring and if you have a great record out there. Videos, because it’s an additional marketing tool to get you on TV and to get you in front of people.