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Online Media and Strategic Marketing

Jon Vanhala is the SVP Digital & Business Development at Island Def Jam Music Group and former Vice President of New Media & Strategic Marketing for Verve Music Group.

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Jon Vanhala describes what new media encompasses and the strategic marketing projects that are being developed for new media. He goes into detail about how the music industry is adapting to the digital market place and finding innovative ways to target audiences in the online world.

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